4 Simple Reasons Every Business Needs an App
Apps have become a prevalent part of a user’s experience with a company for over the past decade. When I look at a company’s app it tells me a lot about how serious they are about building a brand. Everything from the UI to the form submission buttons all drop breadcrumbs about the type of business that they are.
But more importantly, when a company doesn’t even have an app in this day and age, they’re setting themselves up for failure. Any business that fails to adapt to the current standards of the hyper-competitive marketplace seems to fall by the wayside. Nowadays, startups are multiplying like bacteria and if a business wants to retain its customer base, they need to provide some more value to their company.
Now let’s discuss why any business NEEDS an app.
1| Showing The World You Are Here To Stay
Show the world you are here to stay. By building an app, a company broadcasts to its customers, rivals, and partners that they’re ready to flow with the 21st-century business practices.
Making an app often satisfies customers as it makes them feel like a modern company. For example, when Domino’s Pizza released an app I immediately felt as though they were the champion of pizza brands. Something about a company having a piece of software that they can call their own excites loyal customers and intrigues the rest of the world.
2| Making More Money
By making an app for your business you allow yourself to build a larger audience with minimal effort compared to spending thousands on other ad resources. Additionally, the ROI from building an app is incredible because you can run ads on your own app or charge for a premium version of your service.
Additionally, this may be a “duh” statement, but you can also directly interact with your customer base allowing you to announce new discounts and savings on different products. For example, H&M uses its app as a conduit for giving away promos, etc which people can then directly use through the app. I guess you could think of it as a mailing list and a customizable online marketplace combined. However you think about it — apps are a great source of revenue.
3| Understand Your Customer
There are companies that pay millions just to learn about their customers or new potential revenue streams. This new field of customer analytics is a gold mine for companies because they can deduce trends and understand where they should be pouring their resources.
If I was a CEO and saw more people buying product “X” opposed to “Y” in the holiday season. I would probably push out more ad campaigns for “X” right? You can easily connect an app to a backend analytics tool that extracts useful information and then helps you visualize it.
Some more scenarios include targeting a certain country because they engage with a product better or targeting a certain age group due to their specific needs. At the end of the day, its a win-win for everybody — apps help you put your product in front of the right customers making you money and more people are able to enjoy your company’s service.
4| Your Flagship Location Won’t Matter
Having a mobile app allows your business to break through the “mom & pop shop” status by allowing you to employ and/ or provide service to people across the country. Assuming the product is physical you can now ship it across the world. People no longer have to arrive at your store within operation hours and buy your products because this model restricts your customer base to the local area. Instead, they can make an order through your app and it can be shipped through UPS. This delivery method could also save you operational costs in the long term because it reduces the time your physical store must stay open.
*Doesn’t apply to software products
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